LinkedIn · Brand studio
How Juniper & Co built a $180K pipeline on LinkedIn
A brand studio that lived on referrals. Five months of founder-led posts later, LinkedIn is their best source of new work.
Platform
LinkedIn, founder profiles
Length
5 months, March to July
Services
Founder ghostwriting, carousels, DM playbook
Following
For you
1.1M
8,204
96K
41K
@juniperandco
We stopped sending proposals. Here’s what we do instead 👇
▶ 210K impressions
Impressions
impressions on founder posts
from 60 posts in 20 weeks
Conversations
qualified inbound conversations
most started in the comments
Pipeline
new pipeline from LinkedIn DMs
tracked in their CRM
01
The challenge
where they started
Juniper & Co won most of its work through referrals, and referrals had slowed. The founders posted on LinkedIn about once a month, mostly studio news, to 1.9K followers who rarely engaged.
02
What we did
the playbook
We interviewed both founders every Friday and turned each call into three posts: a strong opinion, a client story and a teardown carousel. A simple DM playbook made sure every thoughtful comment got a reply within a day.
03
The results
where they are now
Twenty weeks later the founders have 24K followers, posts average 57K impressions and LinkedIn conversations have opened $180K of qualified pipeline. Two of those projects have already signed.
Top three posts
The three videos that moved the account the most, and the hooks we built on afterwards.
1
▶ 210K impressions
Why we stopped sending proposals
2
▶ 168K impressions
A brand teardown in 8 slides
3
▶ 131K impressions
What a rebrand really costs
From 1.9K in March to 24K in July, built one founder interview at a time.
Juniper & Co · Follower growth
Week
Month
Year
▲ 12× since March
Proposal post
▶ 210K impressions · May 7
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“LinkedIn went from a chore to our best sales channel. Prospects now arrive having already read how we think.”
Dana Whitfield
Co-founder, Juniper & Co
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