TikTok · Skincare
How Halcyon Skin grew to 212K followers
A two-person skincare brand with a great product and a quiet feed. Six months later, TikTok is their biggest sales channel.
Platform
TikTok, with Spark Ads
Length
6 months, May to November
Services
Short-form content, creator ads, community
Following
For you
1.1M
8,204
96K
41K
@halcyonskin
3 steps to glass skin before 8am ☀️ #skincare
▶ 2.1M views
Views
organic views across 214 posts
most came from just 12 of them
Engagement
average engagement rate
about 3× the skincare average
Revenue
revenue attributed to TikTok
tracked with Shopify UTMs
01
The challenge
where they started
Halcyon had a loyal customer base and almost no reach. The feed was product shots and launch announcements, posted whenever someone had time: 8.4K followers, most videos under 2K views, and no way to tell what was working.
02
What we did
the playbook
A one-week audit, then three formats the founders could repeat: the 10-second demo, the glass-skin routine and founder Q&As. We set a weekly shoot rhythm, put Spark Ads behind the five best organic posts from month four, and took over community replies.
03
The results
where they are now
Six months in: 212K followers, 41M views and a 9.2% engagement rate. TikTok now drives a third of Halcyon’s online revenue, with $1.3M attributed so far, and the glass-skin series still brings in new followers every week.
Top three posts
The three videos that moved the account the most, and the hooks we built on afterwards.
1
▶ 2.1M views
3 steps to glass skin before 8am
2
▶ 1.4M views
The 10-second mascara trick
3
▶ 864K views
What I’d buy with $50
From 8.4K in May to 212K in November. The jumps line up with the three formats.
Halcyon Skin · Follower growth
Week
Month
Year
▲ 25× since May
Glass skin reel
▶ 2.1M views · Sep 3
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
“Taffy gave us a rhythm. One shoot a week, three formats, and a report every Monday that tells us exactly what to do next.”
Priya Shah
Co-founder, Halcyon Skin
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